What Are The Best App Marketing Strategies?
“I have a high quality and billion dollar revenue generating apps, So what ?haha” its not a big deal. if you don’t have enough knowledge about app marketing strategies. Read this article carefully.
Target market Research
First of all To start marketing your app, you should select your target audience. Always avoid common targetting methods. Don’t try to reach all types people. Choose a particular group of consumers at which your product is aimed and create their profile. Define such important details as demographics, psychographics, habits, lifestyle. The effect will be stronger if you attract target audience instead of all people.
Research your competitor
If you know about your competitors properly,its will help you to communicate with your target audience, distinguish your business from competitors, improve your processes, and navigate challenges in your market. Determine their main advantages and try to improve on them.
Reach your targeted audience with social networks.
Large number of traffic are available in Social Media. Social media can help you to reach your potential customers more easily. Social networks provide you an access to important data about users’ interests, hobbies, and so on. This information can help businesses to target their advertisements. For example, Facebook Ads allows you to customize advertising as accurately as possible since ads are targeted solely at your potential users.
Start a related blog
Write post for your audience about the development process. Blogging can build interest around your product and provides better search visibility. Select target keywords, create quality content, and link to influencer’s to improve your blog’s search engine rankings.
Create Youtube Chanel
Peoples are visual creatures, which is why videos are the most popular form of content today. You can create video for YouTube as it’s a powerful tool to spread the word about your product. An effective way to market an app is to create a fun video using famous heroes or playing on sensational memes.
To create a promo video, keep it short and to the point, focus only on your app’s best features and provide a strong call to action. As a final check, mute your video. If it still makes sense, it’s well done.
Next article i discus about Apps Store Optimization(ASO)